The final programme: nothing but real examples from start to finish

• Introduction - rude remarks about me and good advice for you from David Ogilvy
• How to p*** away money 52,145 times: why is Britain's richest market so badly exploited?
• What I learned from Darth Vader - how I got started in this game, what I learned - and why it still applies.
• The difference between OK and brilliant - Seven things winning copywriters do that losers don't.
• Your glorious copy will sell - but only if people read it: revealing facts about online readership.
• These little businesses do what any big business could do ... so why don't they?
• How to extract millions from the world's biggest money pool - advice from a military man (and past EADIM student)
• Exercise: The world's most successful mailing ever ... you'll be surprised. And you'll learn from a writer recommended to me by David Ogilvy
• Question time - PLEASE send them in advance
• An hour's work to bring in £15,600. Everyone tells you videos work. How? Let me show you what they did for me, and how I made them.
• A novelist reveals how to get a free lunch from me. He wrote a mailing that made me reply instantly. Why? He explains in detail.
• Is "passive income" a pack of lies? Three case histories show you how we make money - often from things we know little or nothing about.
• Which landing page did better? Real test results and what you can learn from them.
• How a best-selling author and the best presenter I know gets business ... and what's wrong with his copy.
• Long copy doesn't work - as every dumb client I've ever met points out. Unless it's called "content" ... Here's what really works in a blog.
• Advice from the man whose copy sold more books than anyone - ever - and who taught me.
• Question time - PLEASE send them in advance
• Free drinks

Wondering if you should come?

Read this specially sourced testimonial.

Do you like "specially sourced"? Typical marketing bullshit.

Here's some more: this is what they call a geo-centric testimonial - which is a pretentious way of saying it's from someone in Bristol.

"Extraordinarily good at understanding products, identifying what motivates prospects and, above all, getting more of them to reply and to buy. All I can say is Thank God for Drayton Bird."
Alex Davies, Managing Director, Pensions, Hargreaves Lansdown

If you know anything about financial services you know that Hargeaves-Lansdown have been hugely successful, really sticking it to some of those big fat bloated organisations whose names you will recognise.

What you won't know is that besides writing copy for them over the past few years, I have conducted training.

Here is a comment from their co-founder and Chairman, Peter Hargreaves.

"I value the partnership which seems to have grown between our two firms"
Peter Hargreaves, Co-Founder and CEO, Hargreaves Lansdown

How did Hargeaves Lansdown do so well?

Partly because of a unique synergy between the talents of the founders. But also because they believe in the only kind of marketing that matters.

The kind you measure.

When you join me in Bristol that's what I'll be talking about. Copy for marketing that gets measurable results.

It seems to have worked quite well for them. Maybe it could help you.

See what Lesley Eccles had to say about a previous copywriting seminar we ran:

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Drayton Bird? As if you needed to be reminded, he is a legend of UK copywriting.

His copy has helped to sell everything from Airbus Airplanes to Mercedes Cars ... from expensive investment courses to Peppa the Pig books ... from Everest Home Improvements to Prudential Insurance ... from hotels in Paris to villas in Thailand ... from Landscape Gardening to legal textbooks.

And he's worked with many of the world's leading brands, including American Express, British Airways, Deutsche Post, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, The Royal Mail, Unilever and Visa.

Not to mention working with four of the top five ad agencies. So you could say he knows a thing or three about copywriting.

• David Ogilvy said that Drayton 'knows more about direct marketing than anyone in the world.'
• The Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today's marketing.
• Campaign magazine called him 'the only universally acknowledged point of creativity in the direct marketing world'.

Some of the world's most highly paid copywriters have honed their skills by following his advice. Why not you?